This design-only solution for NAB 2005 utilized existing, new and rental components. In the digital editing world, HD was just becoming relevant and the Adobe message was to emphasize its rapid compliance to the demands of the industry. To achieve an engaging presence, it was critical to leverage video content at a large scale to compete with a visually saturated exhibit hall. Through the use of large suspended rear projection screens, we were able to create two seperate environments: one to qualify from a distance above and from large scale theaters below.